Lifeway Foods has become the global leader in the probiotic industry over the past two decades. Their primary product is drinkable kefir. However, they never stopped pushing their limits and continue to be innovative with this healthy and delicious probiotic ice cream, Frozen Kefir.
Frozen Kefir was a product launched in 2009. The CEO decided to redesign the packaging due to unsatisfactory sales in 2015. In the redesign, they wanted a sophiscated gourmet yet playful appearance for the packaging. Below are my solutions. I used a mix of illustration and photos to enhance the playfulness of the packaging, then made the product name larger to differentiate it from the other frozen dairy products.