Whimsical and Refreshing – Lifeway’s New Probiotic Soda is a new way to love your guts!

The market of probiotic beverages is on the rise.  Therefore, the CEO of Lifeway developed a partnership with a soda copacker and created this sparkling drink called Probiotic Elixir.  The design concept aims at emphasizing how refreshing, magical and bright the drink will make the consumers feel.  Some key words I had in mind were whimsical, organic, earthy, healthy, playful, and colorful when I did this design.

I worked with the VP of product management and the copacker to develop the design of this packaging from concept to execution and from typography to nutrition panels from scratch.